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--- tactics:kayfabe [2024/10/04 11:44] – [Digital Kayfabe] Humphrey Boa-Gart
+++ tactics:kayfabe [2024/10/04 11:45] (current) – [Digital Kayfabe] Humphrey Boa-Gart
@@ Line 23: / Line 23: @@
 [{{ :tactics:thatfuckingstatue.jpg?250|BEN is watching you lie on the internet.}}]
-Thanks to the internet, the concept of **kayfabe** has now been introduced to a whole new audience //outside of// professional wrestling. On social media, for example, professional marketers might engage in kayfabe to increase engagement and reach, as **internet drama** can be quite eye-catching. Infamous internet rabble-rouser & con artist [[x>JimStewartson]] for example, helped promote **Halo 2** in 2004 with a fake website hack as part of [[wp>I Love Bees]].
+Thanks to the internet, the concept of **kayfabe** has now been introduced to a whole new audience //outside of// professional wrestling. On social media, for example, professional marketers might engage in kayfabe to increase engagement and reach, as **internet drama** can be quite eye-catching. Infamous internet rabble-rouser [[x>JimStewartson]] for example, helped promote **Halo 2** in 2004 with a fake website hack as part of [[wp>I Love Bees]].
 Kayfabe is also used by digital storytellers for their art. This lets them use social media and chat rooms to blur the line between the artist and the audience, and even allow a degree of audience participation. These types of stories can range from simple to incredibly complex, and sometimes take the form of **alternate-reality games** (or **ARG's**, for short).

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