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hazards:shills [2024/07/06 10:10] – [Dealing With Shills] Humphrey Boa-Garthazards:shills [2025/11/22 12:30] (current) – [Dealing With Shills] General MacOwlthur
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 Bane of online discussions and communities everywhere, is the shameless **shill**. The shill is a one-man [[hazards:astroturf]] operation with one purpose and one purpose only: To covertly market for someone or something, while not disclosing who it is they actually work for. To the professional shill, no thread is off limits and no community sacred. Bane of online discussions and communities everywhere, is the shameless **shill**. The shill is a one-man [[hazards:astroturf]] operation with one purpose and one purpose only: To covertly market for someone or something, while not disclosing who it is they actually work for. To the professional shill, no thread is off limits and no community sacred.
  
-Similar to the [[hazards:agent-provocateurs|agent provocateur]], the shill can come in varying power levels. The shill may just be a surface level internet marketer, taking advantage of [[diy:staying-anonymous|anonymity magick]] to blend in to a community to shill a product, tv show or memecoin. Other times, the shill may be a deep undercover political operative who has spent months infiltrating a news forum or activist community. These types of shills may [[tactics:lying|disingenuously]] direct the group to cooperating with mainstream political campaigns, or even state-level [[diy:propaganda|agitprop]].+Similar to the [[hazards:agent-provocateurs|agent provocateur]], the shill can come in varying power levels. The shill may just be a surface level internet marketer, taking advantage of [[diy:staying-anonymous|anonymity magick]] to blend in to a community to shill a product, tv show or memecoin. Other times, the shill may be a deep undercover [[hazards:wingnuts|political operative]] who has spent months infiltrating a news forum or activist community. These types of shills may [[tactics:lying|disingenuously]] direct the group to cooperating with mainstream political campaigns, or even state-level [[diy:propaganda|agitprop]].
  
 ===== Dealing With Shills ===== ===== Dealing With Shills =====
  
-When a shill is identified, it is absolutely imperative that they be isolated, and everyone made aware of the things they were shilling for. Many times, follow-up shills will show up to defend and/or replace outed shills, so be ready for them as well.+When a shill is identified, it is absolutely imperative that they be isolated, and everyone made aware of the things they were shilling for. Many times, follow-up shills will show up to defend and/or replace outed shills, so be ready for them as well. Some follow-up shills will attempt to gain credibility by [[tactics:kayfabe|aggressively]] targeting known shills, so be ready for those as well.
  
 ===== Further Explanation of the Shill ===== ===== Further Explanation of the Shill =====
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